“The pursuit of knowledge is the path to greatness.”

 – Yoda, Star Wars: Attack of the Clones 

Throughout the Star Wars saga, the Jedi Grand Master has shared countless inspiring insights, but few are as relevant as this—particularly for those navigating Brazil’s newly regulated market.

Knowledge is the foundation for success, enabling businesses to navigate evolving regulations, craft marketing strategies tailored to Brazilian players, and implement seamless payment solutions.

The upcoming SBC Summit Rio, taking place at the Riocentro in Rio de Janeiro from 25–27 February, offers two days of focused education to help delegates master the complexities of the Brazilian market and prepare for future opportunities.

With 41 panels scheduled over two core days, deciding which sessions to attend would require a lot of research on your part. To make the most of your experience, we’ve compiled a curated list of ten must-attend panels, highlighting the speakers, key topics, and insights they’ll provide.

Keynote: Celebrating Sports In Brazil

What you can learn (keywords): Football, national team, FIFA World Cup, politics, Copa del Rey, Flamengo, Deportivo La Coruña. 

More specifically, you’ll gain:

• Exclusive Insights: Witness Brazilian football legend Bebeto takes you on a journey through his extraordinary career, from FIFA World Cup champion to an influential political figure. 
• Leadership Qualities: Explore the traits and mindset that shot Bebeto to global success, both on and off the field, and how these principles can be utilized to inspire professionals in any field. 
• Cultural Appreciation: Explore Bebeto’s passion for Brazil’s vibrant sports culture and its role in uniting communities and fostering national pride.
• Inspiration for Growth: Gain valuable takeaways from his stories of triumph, resilience, and adaptability, applicable to both personal and professional challenges.

Speakers:

• José “BEBETO” Gama De Oliveira, is a Brazilian Former professional football player and State Deputy in the Legislative Assembly of Rio de Janeiro.

Where: Conference Room One (Casino & Sports Betting)
When: Wednesday, 26th February, 2025
Time: 10.45 – 11.15

Similar Panels:
If you are interested in discovering more about the Brazilian sports sector, you may enjoy these panels: 

• Sports Teams to Become Betting Operators?
• Fostering Integrity in sports: collaboration, regulation & recreation
• Bet on Esports: Today’s Trends vs Tomorrow’s Regulations

Regulatory Overview: Inside Brazil’s Game-Changing Law 

What you can learn (keywords): Regulation, fixed-betting odds, market dynamics, compliance, operational markets, future trends, key strategies. 

More specifically, you’ll gain:

• Clarity on Brazil’s New Legislation: Insights into the impact of Law No. 14,790,  the landmark legislation that has regulated Brazil’s betting industry. 
• Expert Perspectives: Firsthand knowledge from key decision-makers who shaped and implemented the regulation.
• Market Insights: A deeper understanding of how the new regulatory framework is influencing current market dynamics.
• Future Outlook: A forward-thinking perspective on the opportunities, challenges, and growth potential within Brazil’s betting industry.

Speakers:

• Raiana Luiza de Andrade Falcão, Undersecretary of Sanctioning Action, Ministry of Finance Brazil, the government body overseeing economic policy, public finances, and fiscal regulations.
• Iraja Abreu, Senator, Province of Toncantins, Brazil’s newest state – established in 1988.
• Martin Lycka, SVP American Regulatory Affairs & Responsible Gambling, Entain, one of the largest sports betting and gaming groups – home to more than 25 widely recognized brands.

Where: Conference Room One (Casino & Sports Betting)
When: Wednesday, 26th February, 2025
Time: 11.20 – 12.00

Similar Panels:
If you are interested in discovering more about Brazilian regulation, you may enjoy these panels: 

• Land-based: New Laws, Big Opportunities
• Betting 101: Regulation and Compliance – Ask the Experts!
• AMIG: Purpose-Driven and Inclusive Sports Betting Regulation

Keynote: The Future of Licensing: Updates and Guidance

What you can learn (keywords): Legislation, law, regulation, operators, licensing process, government. 

More specifically, you’ll gain:

• Regulatory Clarity: An in-depth understanding of the latest laws and licensing requirements shaping Brazil’s iGaming and betting industry.
• Expert Guidance: Practical advice from Senator Irajá  Abreu on how operators and stakeholders can effectively navigate the licensing process.
• Future Insights: A forward-looking perspective on upcoming changes and challenges in Brazil’s evolving regulatory landscape.
• Strategic Preparation: Actionable strategies to position your business for success and compliance in the rapidly transforming market.

Speakers:

• Iraja Abreu, Senator, Province of Toncantins, Brazil’s newest state – established in 1988.
• Leonardo Benites, COO, Propane, a Brazilian iGaming agency driving growth through expert advisory, tailored solutions, and active contributions to industry regulation.

Where: Conference Room One (Casino & Sports Betting)
When: Wednesday, 26th February, 2025
Time: 12.00 – 12.30

Similar Panels:
If you are interested in discovering more about Brazilian regulation and compliance, you may enjoy these panels: 

• State vs Municipal vs Federal
• Brazil Cost: Taxation and Legal Insecurity
• M&A Surge: The Fate of Local Champions

Payment Landscape: Key Provisions and Opportunities

What you can learn (keywords): Payments, PIX system, regulation, new market entrants, operators, fintech firms, electronic transfers, traditional payments.

More specifically, you’ll gain:

• Understanding of Payment Requirements: Learn about the restrictions on traditional payment methods like credit cards, cash, cryptocurrencies, payment slips, and cheques, and how this impacts the market.
• Insights into the Pix System: Explore why the Pix system has become one of the dominant payment channels and how market newcomers can leverage it effectively.
• Opportunities for Innovation: Identify how these regulations open doors for betting operators, payment providers, and fintech firms to create tailored, innovative solutions.
• Strategies for Compliance and Growth: Gain actionable strategies to adapt to the regulatory landscape while aligning services with new requirements and unlocking business potential.

Speakers:

• Paulo Gerber, COO, of Gamersbank, a financial services company specializing in payment solutions for poker players.
• Wesley Cardia, Former President of the National Association of Lottery Games (ANJL), a Brazilian organization representing the interests of the lottery sector, advocating for the development and regulation of lottery games in the country.
• Luiz Moraes, CFO at SevenX Gaming, a Brazilian Game Tech company providing innovative gaming solutions and cutting-edge technology.
• Leonardo Baptista, CEO at Pay4Fun, a Brazilian fintech company offering secure and efficient payment solutions for the iGaming industry.
• Ludiara Sousa, Head of Payments for Blaze, a leading online platform offering a dynamic range of casino games and entertainment.

Where: Conference Room Two (Payment Expert Summit)
When: Wednesday, 26th February, 2025
Time: 12.40 – 1.20

Similar Panels:
If you are interested in discovering more about the Brazilian payments landscape, you may enjoy these panels:

• Fintech Revolution: Where Money Meets Tech
• Next-Gen Payments Launch: Brazil’s iGaming Future
• No Crypto Betting? The Ban You Didn’t See Coming

Brazil Cost: Taxation and Legal Insecurity

What you can learn (keywords): Public sector, Federal Revenue Service, Treasury Prosecutor’s Office, Federal Police, taxation, fiscal irregularities, legal consequences. 

More specifically, you’ll gain:

• Insights into Taxation Challenges: Understand the key taxation challenges faced by the market, as debated by experts from the Federal Revenue Service, Treasury Prosecutor’s Office, Federal Police, and Judiciary.
• Preventive Measures for Compliance: Learn how market agents can act proactively to avoid fiscal irregularities and navigate complex tax regulations.
• Clarity Around Legal Consequences: Gain clarity on the legal ramifications of non-compliance and how to safeguard your operations.
• Practical Solutions for Market Success: Explore actionable strategies and solutions presented by public sector agents to ensure compliance and foster sustainable growth.

Speakers:

• Rodrigo Verly, Tax Auditor at the Brazilian Federal Revenue Service (RFB), a government agency responsible for tax collection, customs regulation, and combating financial crimes in Brazil.
• Andrea Barreto, General Coordinator of Tax Matters at the Attorney General’s Office, National Treasury, the government institution responsible for managing public finances, overseeing the federal budget, and ensuring fiscal sustainability.
• Ricardo Saadi, Director of Investigation and Organized Crime Combat, Federal Police, Brazil’s national law enforcement agency responsible for combating federal and organized crimes, corruption, and financial offenses.
• Ana Pamplona, Doctor of Law, Lawyer, University Professor, and Co-founder of Associação de Mulheres da Indústria de Gaming (AMIG), an organization advocating for the growth and regulation of the gaming sector and women inclusion.

Where: Conference Room Three (Regulation & Compliance)
When: Wednesday, 26th February, 2025
Time: 14.00 – 14.40

Similar Panels:
If you are interested in discovering more about Brazil’s complex legal framework, you may enjoy the following panels:

• Land-based: New Laws, Big Opportunities
• Buckle Up, Brazil! Driving Towards a Safer, Protected Future
• Payment Landscape: Key Provisions and Opportunities

Master Localized Marketing and CRM for a Winning Entry

What you can learn (keywords): Marketing, new markets, audiences, crafting campaigns, localized approach, player acquisition, shifts in trends, CRM, and competitive. 

More specifically, you’ll gain:

• Effective Market Entry Strategies: Discover the key to successfully crafting marketing campaigns for diverse and evolving audiences in new markets. 
• Localized Messaging Techniques: Learn to craft targeted campaigns that resonate with localized messaging and cultural adaptation. 
• Emerging Trends and Insights: Gain a competitive advantage by exploring the latest developments in communication strategies and marketing innovations. 
• Innovative CRM Tactics: Gain actionable insights into optimizing your CRM strategy, driving engagements and brand loyalty. 

Speakers:

• João Alves, Marketing Director at Nossabet, a Brazilian online betting platform.
• Thamillin Valery Klen, CEO of Maior Apostas, an affiliate platform that guides users through online betting and casinos in Brazil. 
• Tácio Santos, Marketing Manager at Adsterra Brazil, the Brazilian branch of Adsterra, a global advertising network specializing in innovative ad solutions.
• Muriel Le Senechal, Solutions Consultant at Fast Track, a leading customer engagement platform designed for iGaming operators.
• Marcos Santos, Co-Founder of e-Traffic, an SEO and web content marketing agency that specializes in boosting online presence and search engine rankings for businesses.

Where: Conference Room Four (Affiliate Leaders Summit)
When: Wednesday, 26th February, 2025
Time: 15.40 – 16.20

Similar Panels:
If you are interested in discovering more about the Affiliate marketing landscape in Brazil, you may enjoy the following panels: 

• New Market, Old Tricks: How Affiliates Still Have the Winning Formula
• Glitz, Glam, and Game Plans: Picking the Right Face for Your Brand
• Your Winning Guide: SEO After Regulation

BRAZIL LEADERS: INNOVATION AND STRATEGIC ADAPTION

What you can learn (keywords): Market launch, regulation, strategies, C-Level, case studies, ambition, adaptability, innovation, technology, success. 

More specifically, you’ll gain:

• Market Launch: Insights into the latest market launches by leading Brazilian brands, and their plans for future growth. 
• Navigating Regulation: Gain effective strategies for navigating regulatory challenges, while maintaining internal and external strategies.
• Real-World Case Studies: Examine real-world examples from C-level experts, showcasing how they balance ambitious goals with the adaptability needed to thrive in a dynamic and ever-evolving market.
• Technology: Knowledge of how innovative technologies are driving success and shaping the future of Brazil’s regulated betting market.

Speakers:

• Livia Troise, Former CEO, of Betmais, a Brazilian online sports betting platform. 
• Icaro Quinteiro, COO & CMO, Esporte Da Sorte, a Brazilian sports betting and online gaming platform.
• Alex Fonseca, CEO of Superbet, a multi-channel sports betting & gaming entertainment operator.
• Marcos Oliveira, Chief Operation Officer at Clever Advertising, a global digital marketing agency. 

Where: Conference Room One (Casino & Sports Betting)
When: Thursday, 27th February, 2025
Time: 11.00 – 11.40 

Similar Panels:
If you are interested in discovering more about navigating regulation, you may enjoy the following panels:

• Tech Talk: Where Innovation Meets Regulation
• Betting 101: Regulation and Compliance – Ask the Experts!
• Get Affiliated with Regulation: Strategies for Sustainable Success!

Marketing Makeover: Fresh Approach to Marketing and Ethics

What you can learn (keywords): Regulated market, marketing, advertising, guidelines, commercial interests, social responsibility, ethical promotion, consumer protection.

More specifically, you’ll gain:

• Understanding of New Regulations: Learn how Brazil’s newly regulated market is reshaping marketing and advertising practices in the industry.
• Insights into Ethical Promotion: Explore the balance between commercial interests and social responsibility, with a focus on ethical advertising and consumer protection.
• Guidance on Compliance: Gain clarity on the latest marketing guidelines and how to align your strategies with regulatory requirements.
• Future Marketing Trends: Discover how these changes will impact the future of marketing in Brazil’s iGaming and betting landscape.

Speakers:

• Thamillin Valery Klen, CEO of Maior Apostas, an affiliate platform that guides users through online betting and casinos in Brazil. 
• Marco Elias, Compliance  NSX Group, a Brazilian sports betting ‘ecosystem’, offering innovative platforms, strategic partnerships, and comprehensive solutions. 
• Monara Shainny, CEO of Segurobet, a Brazilian affiliate platform. 
• Fred Motta, Managing Director Brazil at Play Anywhere, a gaming technology company that enables seamless access to games across devices, platforms, and locations.

Where: Conference Room Four (Affiliate Leaders Summit)
When: Thursday, 27th February, 2025
Time: 12.20 – 13.00

Similar Panels:
If you are interested in discovering more about the Brazilian marketing sector, you may enjoy the following panels: 

• From Insta-Fame to Insta-Compliance: Influencers Adapt to New Regulations
• Your Winning Guide: SEO After Regulation
• Glitz, Glam, and Game Plans: Picking the Right Face for Your Brand

Betting 101: Regulation and Compliance – Ask the Experts!

What you can learn (keywords): Licensing Process, laws, regulatory landscape, regulation experts, legality, legal betting practices, criminal implication, unauthorized activities, Q&A. 

More specifically, you’ll gain:

• Clarity on Licensing and Regulations: Understand the licensing process and current laws governing the betting industry, distinguishing permissible practices from prohibited ones.
• Insights into Legal Betting Practices: Learn about the framework for operating within the bounds of the law, ensuring compliance and avoiding pitfalls.
• Awareness of Criminal Implications: Explore the legal consequences of unauthorized activities, including insights into recent arrests tied to illegal betting operations.
• Opportunity for Direct Engagement: Bring your questions and gain expert guidance from a panel of legal, regulatory, and compliance specialists. 

Speakers:

• Paula Braytne, Chief Compliance Officer, Galera.bet, a Brazilian sports betting platform. 
• Jenny Lu, Head of Growth, Pixiu Gaming, a leading Brazilian game development studio. 
• Tiago Gomes, Partner of Souto Correa, a prominent Brazilian law firm recognized for providing comprehensive legal services across various practice areas.
• Kessya Curvo, Legal & Compliance Director at Rivalo, an online sports betting and casino platform.
• Leandro Pamplona, Founding Partner, Bonetti, Krugen & Pamplona Advogados, a prominent Brazilian law firm. 

Where: Conference Room Three (Player Protection)
When: Thursday, 27th February, 2025
Time:  14.40 – 15.20

Similar Panels:
If you are interested in discovering more about Brazilian regulation, you may enjoy the following panels: 

• Regulatory Overview: Inside Brazil’s Game-Changing Law
• Keynote: The Future of Licensing: Updates and Guidance
• Brazil Cost: Taxation and Legal Insecurity

Game Mathematics: Behind the Scenes of Game Design

What you can learn (keywords): Game design, mathematics, player behavior, statistics, game performance, integrity, game screenings, innovation, retention. 

More specifically, you’ll gain:

• Master the Basics of Game Mathematics: Understand the fundamentals of game math and its critical impact on design, mechanics, and player behavior.
• Decode Key Metrics: Learn the meaning and importance of variables like RTP (Return to Player), Volatility, and Hit Frequency, and how they shape gaming experiences.
• Explore Game Development Processes: Gain insights into the full lifecycle of game screening, from initial drafts and development to testing and final approval.
• Uncover Innovation Strategies: Discover how statistics, randomness, and dopamine are leveraged to drive innovation, ensure integrity, and enhance player retention.

Speakers:

• Leonardo Borges Leão, Expert Game Mathematician

Where: Conference Room Two (Technology Innovation)
When: Thursday, 27th February, 2025
Time: 14.00 – 14.30

Similar Panels:
If you are interested in learning more about innovation in Brazil, you may enjoy the following panels:

• Game-Changing Innovation: How Design and Branding Shaped Success
• Stronger Safeguards, Smarter AI
• Reinventing Traditional Verticals: horse racing, lottery, slots and bingo

Final Thoughts

If the pursuit of knowledge is the path to greatness, attending SBC Summit Rio is like stepping onto the yellow brick road, guiding you toward success in Brazil’s evolving and newly regulated market.

With six specialized tracks—covering casino & sports betting, payments, affiliation, technology innovation, regulation, and player protection—the summit’s educational program delivers tailored insights to empower businesses at every level.

Whether you’re looking to craft more localized strategies, embrace emerging trends, or ensure your brand remains compliant, SBC Summit Rio provides the tools, expertise, and insights you need to make it in Brazil.

By Ellis Davis